Modesto, California is famous for being the birthplace of legendary filmmaker George Lucas and the location of the award-winning 1973 film American Graffiti. Beginning September 1, Modesto also became the home of the brand-new fitness facility: Better U Fitness.
Founded by Colby Bell, Better U Fitness specializing in providing personalized training in group environments.
“Our members will be able to set very personal goals,” said Bell. “But still have the benefits of group exercise.”
Bell’s fitness journey has seen him go many directions including being a runner and track athlete before moving to fitness full-time three years ago. Today, Bell is a competitive Spartan Racer and recently completed his NASM (National Academy of Sports Medicine) exam.
“I started Better U Fitness because I felt like there was a gap between entry-level fitness folks and hardcore enthusiasts,” said Bell. “I felt we could appeal to all.”
The new facility is located on Coffee Road in Modesto, California and offers Bell and Better U Fitness a prime location.
“We chose our location because it was in the center of Modesto and very close to an area called Village One which has a high level of fitness interest,” said Bell. “It was also a good deal, which didn’t hurt at all!”
“I was looking for quality and versatile fitness equipment and that led me to Body-Solid,” said Bell. “The Hexagon Rig in particular offered so many options for the limited space I am starting with.”
Bell’s experience with the Modesto Play It Again Sports was a “second to none” positive experience.
“My rep Tyler was outstanding,” said Bell. “He was able to find us the right equipment at the right prices.”
Better U Fitness officially opened up September 1 but Bell is still looking towards the future.
“I want to get the first location operating at a Premium level then I want to start branching out and opening new locations,” said Bell. “My hope is to train my trainers in business acumen so they can be managers of future locations.”
Bell is thinking big, “in five years, I plan to have 50 or more locations throughout the western United States.”